Yes, we're going to talk about the Sydney Sweeney ads that dragged woke marketing behind the shed and put it six feet under

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Joel Abbott

Jul 24, 2025

American Eagle Outfitters has a new ad campaign.

So that my brothers in Christ don't stumble (you'll see what I mean in a second), I have censored this, but there's still a strong PG-13 warning for the Baptist kids.

In another ad, the camera pans to Sweeney's chest as she seductively says, "My body's composition is determined by my genes." She then playfully teases the viewer with a "hey, eyes up here" before the narrator says "Sydney Sweeney has great jeans."

It's clever marketing, one that has the boys declaring, "We are so back."

After featuring a bombshell blonde with a muscle car, the company's stock jumped 15%:

The media blitz is everywhere. The company even put the ad on their new billboard in Times Square:

You might be asking: Why in the world are you running this story, Joel? Doesn't Not the Bee have better fish to fry?

No, actually. Whatever is happening in politics is downstream from this stuff.

Understand: For the last decade, billions of dollars have been spent on major ad campaigns that look like ... this πŸ‘‡

Calvin Klein:

Jaguar:

Bud Light:

And yes, American Eagle:

But lately, people have noticed a slight change.

The vibe has shifted, as the kids say.

For the past 10 years, companies from American Eagle to Disney thought the market wanted more obese transgender women of color. They went all in on LGBT parades and BLM activism (American Eagle still has a BLM statement on its site).

Anyone who opposed this, the blue-haired female marketing execs said, was a racist/homophobic troglodyte who deserved to be excommunicated from polite society. They sold their vision to the company CEOs, who were so disconnected from normal people that they actually believed it.

And thus, "Go woke, Go broke" was born.

But I would caution my fellow Americans about celebrating this moment.

It isn't a "win" that American Eagle turned away from wokeness and plunged straight back into soft porn.

Reverting from the LGBT groomer sex cult to teasing men with bodacious blondes isn't actually the way forward as a civilization. While the 4th-wave feminists may have overcorrected and lost control of the helm when they pushed things woke, they originally had a point about the objectification of women in media.

It's true that you can make a whole lot more money using sex to sell, but the error is only 1ΒΊ of difference from the woke garbage as far as God is concerned. As Christ said:

'You have heard that it was said, Do not commit adultery. But I tell you, everyone who looks at a woman lustfully has already committed adultery with her in his heart.'

Feel free to celebrate the death of woke, but don't forget that American culture has a long way to go to crucify its ongoing sins.


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Disclaimer: The opinions expressed in this article are those of the author and do not necessarily reflect the opinions of Not the Bee or any of its affiliates.