Ulta teams up with "Queer Eye's" non-binary grooming expert to advertise their products

Image for article: Ulta teams up with "Queer Eye's" non-binary grooming expert to advertise their products

Holly Ash

Jul 24, 2025

There's nothing like a bearded dude in a dress pushing beauty products at Ulta, is there?

Honestly, who is in charge of these advertising campaigns?
I thought woke was dead!

But now we have "Queer Eye" star, Jonathan Van Ness, a non-binary grooming expert advertising women's beauty products.

He really is considered a groomer:

Every day we're reminded that woke still has life -- that there's a certain segment of society that wants to force you to use improper pronouns, affirm that dudes can be girls, and then get you fired from your job if you disagree.

Hey, but at least we're still allowed to laugh at them!

Keep laughing until woke dies off completely.

And get your beauty shopping done anywhere but Ulta.

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