Go woke, go broke!
Wait, you're telling me that THIS ad didn't sell luxury cars??
You're telling me the release of that ad campaign in November 2024 didn't increase their stock price??
WHO COULD HAVE GUESSED??
From the Daily Mail:
The company launched a review of its global creative account - currently held by Accenture Song and its in-house agency Spark44 until mid-2026 - following widespread criticism over its campaign, The Telegraph reported.
Critics of the radical rebrand - including Nigel Farage and Elon Musk - accused the carmakers of abandoning their 'jag-man' heritage.
It comes after the company announced plans to shift to electric vehicles with a bizarre new advertisement featuring brightly dressed models but no cars.
"Brightly dressed models" is one way to say it.
...sales plunged by more than a quarter in 2024 with Jaguar selling 33,320 cars, a significant drop from the 61,661 sold in 2022 and the 161,601 sold in 2019.
Jaguar's failed campaign follows a series of other similar woke rebrands from other big corporations such as Nike and Coca-Cola.
Let's be fair: Sales were already dropping before this ad campaign. That was just the final nail in the coffin.
It's almost like the middle-aged male bank managers who buy mid-range luxury cars want power and speed...
Instead of transgenderism.
P.S. Now check out our latest video 👇
